The Importance of SEO for small business
SEO, as you might have always heard, is the go-to tool for businesses looking to gain the upper hand. It comes with lots and lots of technical aspects but if done correctly can give you loads and loads of bonuses as a business.
So, why is SEO so important for small businesses?
There can be many answers for this question and I’d go through some to make this a valid one.
SEO is necessary to small businesses’ online presence because without it, you’re throwing money at content that most likely goes nowhere. Targeting your audience is essential in marketing. Without SEO, your website is a needle in a haystack.
- MORE CUSTOMERS
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow twice as fast than businesses who do not have one.
- BRAND AWARENESS
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
- TARGETED TRAFFIC
Keywords are the most important elements of search engine optimization. They tell us what the prospective buyers are looking for and what their intentions are - whether they are just getting informed, window-shopping or they are ready to make the purchase. Once you get to know that, you'll be able to get more relevant traffic for your website.
After identifying the right search intent, SEO experts target the terms showing it. Targeting is one of the best advertising techniques for small businesses. Your small business will not be wasting time and money on people who will never become your customers. SEO will bring those that are actively searching for a product like yours right at your door - that is, on a landing page of your website.
- EXPLORE NEW MARKETS
The web is definitely one of fastest growing markets in World economy but it is not the only one. A successful SEO strategy will help you find new markets and explore new economies.Social media platforms and mobile marketplaces can take your traffic levels to a whole new stage by boosting your SEO performance.
- IMPROVE CONVERSION RATES
An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors. It is not a surprise that the ROI from SEO is lower than PPC or any other digital marketing channel.
The above few points absolutely leave no doubt that SEO is paramount and thus it is to be maintained by every business regardless of size. It has various impacts on a business and make it grow real quick if done correctly and precisely.